T-Shirt
These free T-Shirts are to be handed out to young ladies at bars, gyms, and other public social hubs throughout the Portland Metro area. It aims to garner the attention of males in our demographical age range, and hopefully will inspire some car-driving lads to ride the MAX. Even if they're not riding the Max necessarily to cut down on auto emissions, then they'll certainly be riding to meet "all these girls they've been missing out on". Even if that's the case, well then case and point: our plan has worked.
Sticker
Aiming at the DIY community giving a chance to virally spread our eco-friendly message wherever it is potentially stuck. Suggestions for sticker placement: skateboards, street signs, bus stops, MAX terminals, tables or anywhere with a hard surface.