The Integrated Media "Shared core" courses for 2012-13
The following is a list of the courses that all Integrated Media students take, regardless of the option they have selected. This "common core" forms the foundation of Integrated Media--- teaching students how to collaborate and work together in productive, creative teams. These core classe also emphasize the common vocabulary that we share as well as the Mac OS platform and Adobe Creative Suite software..
IM178: Sound Frame Light Fall term, 4 credits
This course builds the theoretical foundations for integrated media, engaging students in a specialized study of a wide range of media involving video, sound, graphic design, photography, interactivity, and the Internet. Students explore both contemporary and historically relevant media examples and their integration of the seven elements of design: line, shape, form, value, texture, space and color. It addresses the historical perspectives, aesthetics and science behind image-making, storytelling and design. Students work face-to-face and virtually in small groups to create media deconstruction presentations that apply the vocabulary used in critical assessment.
IM179: Digital Tools and Workflow Fall term, 5 credits
This course develops basic digital asset management skills and introduces computer applications related to integrated media: audio, video, illustration, layout and image editing. Students prepare a digital presentation that incorporates examples from a variety of media.
IM185: MEDIA WRITING Winter term, 4 credits
An introduction to basic principles of short format, persuasive oral writing style. Students write and produce script copy including: commercials, public service campaigns and news reports. Includes structure, shaping the language for the ear, the value and purpose of original sound and interview segments, journalistic conventions, reporting procedures and the law as it applies to daily news functions. (Required for Broadcasting and Video majors only).
IM190: WEB BASICS Winter term, 4 credits
This survey class introduces students to a variety of web services and content management systems. Students learn to identify and analyze the structural components of a web interface and its navigation system. Students gain experience with HTML, CSS and a variety of web browsers. Basic image processing, media file formats and typography will be covered as students prepare their work for display on the web.
IM191: WEB DESIGN Spring term, 4 credits
This course is a continuation of Web Basics and provides a deeper exploration of web design and production emphasizing creative solutions. Students produce and program more complex web sites that include multiple levels, sections and content areas. (Required for Graphic Design and Photograpy majors only).
IM260: PROFESSIONAL PRACTICE IN INTEGRATED MEDIA Fall term, 3 credits
This course will prepare students for careers in digital media. Topics included are intellectual property, legal, ethical and contractual issues as well as financial record-keeping for the self-employed. Resume writing, self-promotion, presentation and job search skills will be a major focus.
IM270: Project Development Fall term, 4 credits
Students work in interdisciplinary groups to produce professional quality sound, video, design or multimedia projects. Students apply the seven elements of design throughout each step of the creative process: development, pitching, pre-production, production and post-production. Paperwork preparation is required before students move to each subsequent production phase.
IM271: The Creative PitchWinter term, 4 credits
Students work in small creative teams to explore how graphic design, photography, film and video, and sound-based technologies converge, integrate and emerge. By developing and then working from a creative brief for a public service campaign, students gain an understanding of the production stream of conceptualization, collaborative design processes, problem solving, integrated media production and online distribution. (Formerly IM195 / ART279)
IM272: INTEGRATED MEDIA PRACTICUM Fall - Winter - Spring term, 4 credits
This course simulates a real-life creative agency where students compete and work with one another on actual client projects. Emphasis will be on creative problem-solving, staying within budgetary constraints, and producing high quality projects. Client management and presentation skills are stressed along with job documentation, time management, teamwork and collaboration. Students will experience, first hand, the processes involved in creating and producing actual creative output that includes graphic design, photography, copy writing, sound and video components.
IM282: Integrated Media Focus Summer, Winter 2 credits
Students choose a two of these 2-credit workshop-style classes from a wide range of digital media topics. Options include video, photo, web, design and audio applications.
WINTER TERM, 2013 IM282 offerings: (this selection varies each year)
- Photoshop
- Sound Design
- Performance/Voice-over Techniques
- Illustrator and Photoshop Illustration
- Graphic Design Basics
- Digital Photography
- Video Editing
- Adobe After Effects
- Online Portfolio Develpment
- WordPress
IM290: INTEGRATED MEDIA PORTFOLIO Spring term, 4 credits
Students will identify a career focus. Various presentation techniques are explored as well as the tools, materials and processes for creating and showing a creative portfolio. Emphasis is on the development of representative samples in the form of a portfolio and/or reel and accompanying promotional materials. Students learn to present their work in a professional manner.
Graduate Story
Kirsten Blair '00
Campaign manager at
NemoHQ
After stints at Hot Pepper Studios and Third Door, her experience as a web designer/programmer and producer pays off for "KB". She manages Nike campaigns for NemoHQ.