This beginning digital photography course covers camera operation, exposure and software for capturing and storing digital still images. Students focus on image capture as they explore the fundamentals of color, light, and composition. Students learn basic Photoshop skills and prepare files for digital delivery. Critical viewing skills are developed through discussion and critique.
This course covers skill development in the major digital imaging programs as students prepare images for both print reproduction and digital delivery. Lectures, demonstrations, and applied projects encourage an intermediate exploration of Photoshop editing tools, other software products and lighting equipment. Students use their original images and studio lighting skills to create complex, composite images.
In this course, students learn to work with changes of scale, format and media for their photographs. From thumbnails for the web to images incorporated in video casts, students prepare, re-purpose and optimize digital images. Emphasis is placed on continued skill development in the major digital imaging programs to prepare images for digital distribution. Students work with primary lighting equipment and techniques in both studio and natural light settings with an emphasis in portrait and tabletop photography.
This course builds the theoretical foundations for integrated media, engaging students in a specialized study of a wide range of media involving video, sound, graphic design, photography, interactivity, and the Internet. Students explore both contemporary and historically relevant media examples and their integration of the seven elements of design: line, shape, form, value, texture, space and color. It addresses the historical perspectives, aesthetics and science behind image-making, storytelling and design. Students work face-to-face and virtually in small groups to create media deconstruction presentations that apply the vocabulary used in critical assessment.
This course develops basic digital asset management skills and introduces computer applications related to integrated media: audio, video, illustration, layout and image editing. Students prepare a digital presentation that incorporates examples from a variety of media.
Students work in interdisciplinary groups to produce professional quality sound, video, design or multimedia projects. Students apply the seven elements of design throughout each step of the creative process: development, pitching, pre-production, production and post-production. Paperwork preparation is required before students move to each subsequent production phase.
A beginning class in news writing. Emphasis is placed on writing leads, developing the story and a sense for news. Character and communication of news, rights and responsibilities of journalists explored.
An introduction to advertising and its functions. Course focuses on vocabulary, layout, copy writing and marketing with an emphasis on print and electronic media. Includes a segment on public relations.
A survey course for transfer journalism, journalism arts majors and others interested in understanding the role of print, electronic media and public opinion in a democratic society.
Theory and application of visual communication in newspapers, magazines, video, internet, advertising and public relations.
Analysis of contemporary developments in publicity and public relations with emphasis on application of skills to problem solving.
Studies the photographic process and the use of photographs in news layout. Covers beginning production methods, developing and printing photos for photo essay.
An introduction to basic principles of short format, persuasive oral writing style. Students write and produce script copy including: commercials, public service campaigns and news reports. Includes structure, shaping the language for the ear, the value and purpose of original sound and interview segments, journalistic conventions, reporting procedures and the law as it applies to daily news functions.
Students learn Dreamweaver software to create and edit Web pages. Students gain experience with the HTML language and web browser compatibility. Cascading Style Sheets (CSS) for page structure and typographic formatting will be covered, as well as hyperlinks, tables and frames. Basic image processing, graphic formats, navigational principles, and menuing will also be addressed.
Students work in small creative teams to explore how graphic design, photography, film and video, and sound-based technologies converge, integrate and emerge. By developing and then working from a creative brief for a public service campaign, students gain an understanding of the production stream of conceptualization, collaborative design processes, problem solving, integrated media production and online distribution.
This course will prepare students for careers in digital media. Topics included are intellectual property, legal, ethical and contractual issues as well as financial record-keeping for the self-employed. Resume writing, self-promotion, presentation and job search skills will be a major focus.
Students choose a minimum of four 1-credit workshop-style classes from a wide range of digital media topics. Options include video, photo, web, design and audio applications.
Students will identify a career focus. Various presentation techniques are explored as well as the tools, materials and processes for creating and showing a creative portfolio. Emphasis is on the development of representative samples in the form of a portfolio and/or reel and accompanying promotional materials. Students learn to present their work in a professional manner.
This course simulates a real-life creative agency where students compete and work with one another on actual client projects. Emphasis will be on creative problem-solving, staying within budgetary constraints, and producing high quality projects. Client management and presentation skills are stressed along with job documentation, time management, teamwork and collaboration. Students will experience, first hand, the processes involved in creating and producing actual creative output that includes graphic design, photography, copy writing, sound and video components. May be repeated for up to 12 credits.